GA4 is a web and app analytics tool that tracks user behaviour and site performance. It provides insight into user engagement on site, from page views to conversion.

How it links with paid social: By building UTM parameters, you can measure on GA4 key metrics like traffic, engagement and conversion paths. This data is attributed to campaigns, creatives, and audiences - helping us optimise social for stronger return.

GTM is a tag management system that deploys marketing and analytics tags on your site, enabling tracking and remarketing audience creation.

How it links with paid social: GTM simplifies tracking for paid social by enabling custom conversion builds (e.g. form submits, phone clicks, purchases) and measurement. It ensures campaign data is accurate and actionable.

Events Managers track website and app interactions, allowing for the measurement of customer actions and optimisation of campaigns.

How it links with paid social: By linking Events Manager with your social campaigns, you can track key interactions like purchases, sign-ups, and leads. This data enables conversion tracking, retargeting, and campaign optimisation, ensuring your ads reach the right users and deliver stronger results.

Commerce Managers store and manages your product catalog, making it eligible for shopping features across social apps.

How it links with paid social: Linking Commerce Manager to your campaigns enables dynamic product ads that showcase your inventory with images, pricing, and availability - driving high-intent traffic and conversions. This is especially effective for retargeting, upselling and cross-selling.

★★★★★

Joe has been a trusted partner with our NFP campaign for EMCC Asia Pacific. He supported us to understand how a social ads campaign could assist with sign-ups for our accreditation pathways, and was reasonably priced to provide us with a targeted LinkedIn social ads campaign and site tracking for our webpage.

As volunteers we are time-stretched and Joe's timely advice, guidance and trusted services were greatly valued and appreciated. We achieved fantastic results and will definitely seek Joe's support again in future.

★★★★★

I engaged JB Digital Media as a researcher from the Black Dog Institute, Sydney, Australia, for my research in using digital marketing for suicide prevention. Joe from JB Digital Media, was exceptionally helpful and thoughtful, identifying areas where my campaign could be improved with great initiative.

The work helped many people find help at the right place at the right time. His campaign performed excellently, and I will certainly work with him again in the future.

★★★★★

I cannot recommend Joe highly enough! As a business owner of a wellness centre he has taken the stress away from my digital marketing. He’s driven sales beyond my expectations, with bookings growing exponentially whilst also becoming much cheaper to deliver. Anyone who works with Joe will see the results for themselves.

★★★★★

Joe played a significant role in our business's inception. He not only connected us only with a talented web developer and copywriter who helped us establish a strong online presence, but also lent a hand in our overall marketing efforts. Additionally, his support extended to launching a profitable Paid Search campaign, ensuring a swift and steady influx of new clients as we continue to grow.

★★★★★

Joseph has done an amazing job to help grow my medical practice over the last 18 months. He came recommended to me from a colleague and I would have no hesitation recommending him to anyone looking to grow their own business.

★★★★★

I've worked with Joe for a few years now for my business Your Functional Therapy and would recommend him to anyone looking to increase their client base.

He's managed our Social and Search advertising and we've seen great growth from his work, he's even helped us in expanding to new markets successfully. Highly recommend Joe!

★★★★★

Joe has been running ads for my business Plumbing Express for over a year now. The Plumbing space is highly competitive on Search and Joe has been great in putting forward and running new tests and tactics to combat this and get ahead of competitors.

We've seen strong revenue come off the back of his work and would recommend him to any business.

★★★★★

Joe at JB has been super helpful from developing my ads marketing plan and helping me improve my website for my chiropractic business over the last six months. I’ve seen a lot of traffic now coming towards my marketing campaign through Google. I’m getting more bookings more clicks and a lot more phone calls for people inquiring about making appointments with my business. I highly recommend Joe and his services!

★★★★★

Joe took on our account last year and from the first week was very proactive and attentive to what we needed to improve. We immediately noticed a huge improvement in successful leads. Month to month we have been growing in all aspects and can’t be happier with his services. Would highly recommend Joe.