Google Ads management, run directly by Joe
Search, Shopping and Performance Max, managed month to month.
Every account starts the same way: I read it, cut what is losing money, then rebuild around what your business actually earns from. You deal with me throughout.
The Google Ads campaigns I manage
Search campaigns
I build campaigns around what people are looking for, then review search terms, negatives, bids and ad copy against the enquiries or sales they produce.
Reach people looking for your service.
Shopping campaigns
I check Merchant Center and the product feed, then manage campaigns around your products and margins.
Make the product feed work for the account.
Performance Max
I review the feed, creative assets, conversion signals and budget so the campaign is measured against the value your business needs.
Judge performance by useful conversions.
What's in every engagement
Starting from scratch? I set up the account, campaigns and conversion tracking. Taking over an existing account starts with an audit, so changes follow what the account shows.
- Account audit before any change is made
- Campaign build or rebuild around margin and intent
- Consistent search term review and negative keyword application
- Bid, budget and geography management
- Ad copy written and tested regularly
- Conversion tracking verified, then maintained
- Feed and platform builds where they are needed
- One-page monthly report in plain English
- Direct access to me, not a service desk
The part nobody mentions
Most accounts are missing conversions they don’t know about.
One enquiry recorded as three.
Ad blockers drop the request.
Browsers cap cookie lifetimes.
Ad blockers and browser cookie limits quietly stop a chunk of your tracking data from ever reaching Google. It never shows up in your reports, and decisions get made on numbers that are already wrong. I set tracking up to run through your own domain instead of Google’s directly, so it doesn’t get blocked. What you see in the report is what’s actually happening.
He’s been incredibly proactive and quick from the start, building out all the required platforms and tracking across multiple websites for us.
How an engagement runs
01
Read the account
Search terms, wasted spend and whether the tracking is honest.
02
Cut the waste
Losing queries and dead campaigns go before anything new starts.
03
Rebuild structure
Campaigns rebuilt around margin, intent and geography.
04
Scale what works
Budget moves to the campaigns already returning.
Consultant, agency or in-house
| Criterion | Working with me | Small agency | Large agency | In-house hire |
|---|---|---|---|---|
| Who does the work | Me | A specialist, sometimes | A junior, usually | Your new hire |
| Who you speak to | Me | An account manager | An account team | Them, daily |
| Time to productive | Two weeks | Four to six weeks | Six to eight weeks | Three to six months |
| Monthly cost | From $1,280 | $4,000+ | $6,000+ | $7,000+ salaried |
| When it's the right call | $2,000 ad spend a month and up | You require wider marketing support | You need a dedicated full-service team | You prefer to invest months/years into training |
For agencies & web studios
White-label for agencies
Your client, your name on the reporting, I run the account. Rates are quoted per account and sit below the direct figures.
Recent accounts
Plumbing group
Sydney · $25K/mo
20%
Click to Enquiry Rate
Fashion eCommerce
National · $2K/mo
4.1×
Return on ad spend
Surgical practice
Sydney · $6K/mo
+380%
Enquiries
Superannuation firm
New Zealand · $7K/mo
−89.5%
Cost per Signup
Running social as well?
I also offer Meta ads management, independently or coordinated with Google Ads. We can compare both channels against the same business goals.
Management from$1,280a month
Set by account size, never a percentage of spend. No lock-in.
Asked before every engagement
Most consultants make you book a call to learn the price. That call exists to qualify you, not to inform you. Here, pricing is upfront.
- What does it cost?
- From $1,280 a month, set by account size rather than a share of your spend.
- What if I already have an agency?
- Send me the account and I'll tell you honestly whether it's being run well.
- How long until I see results?
- Wasted spend stops in the first fortnight; structural gains take six to eight weeks.
- Can you set up a new account or take over an existing one?
- Yes. I can build a new account or audit and rebuild an existing one. I check conversion tracking first, then agree the campaign structure, budget and reporting with you.
- Which Google Ads campaigns do you manage?
- Search, Shopping and Performance Max. The mix depends on your product or service, margin and conversion tracking.
Send me your account, or tell me where you're starting from. I'll tell you what's working, what isn't, or how to get going.
- where your spend is going to waste (if you're already running ads)
- whether your tracking is telling the truth
- the three fixes that matter most, or the right way to start if you're not running ads yet
He put together a really detailed audit and plan to optimise the account, and we saw profit improvements pretty much straight away after he took over.
Jason · Oz Loading RampsAlready running ads? I'll audit the account. Just getting started? I'll tell you what to set up first. Either way, it's free.