Meta ads management, run directly by me
Facebook and Instagram, on their own or alongside Google Ads.
I run Facebook and Instagram campaigns month to month. You can work with me for Meta alone, or coordinate social with Google Ads. Either way, you speak directly to the person running the account.
I manage social advertising for Australian businesses, including standalone Meta management. I am Meta certified in media planning and media buying. I work with businesses investing $2,000 or more a month in advertising, with the scope agreed around the account.
If Search is part of your plan too, see how I run Google Ads management.
Why social and search run better together
Search catches demand, social creates it
Someone searching for an emergency plumber is ready now. Someone scrolling is not, until they have seen you a few times. Two jobs, two channels, one plan.
One set of numbers
Both channels report into the same conversion tracking, so a lead is counted once and the budget moves to whichever channel is actually producing it.
Retargeting
Social retargets and converts people with intent who clicked through from a search ad but did not convert instantly.
The platforms
Meta (Facebook & Instagram)
Lead, sales and remarketing campaigns, with creative and audiences tested regularly.
“Which audiences actually convert?”
LinkedIn
B2B lead generation where the job title matters more than the interest.
“Is LinkedIn worth the click cost?”
TikTok
Short-form video for retail and consumer brands, run to a measured return.
“Does short-form video sell for us?”
Pinterest & Snapchat
Where they fit the brand. Certified on both, used when the numbers say so.
“Do we need to be everywhere?”
What’s in every social engagement
- Account audit before any change is made
- Audience, creative and offer testing on a schedule
- Campaign build or rebuild around margin and intent
- Conversion tracking verified, then maintained
- Budget allocation across audiences, creative and placements
- One-page monthly report in plain English
- Direct access to me, not a service desk
How an engagement runs
01
Review the account
I check audiences, creative, offers and conversion tracking against the leads or sales you need.
02
Plan the tests
I agree audience, creative and offer tests, with a budget and a clear measure of success.
03
Manage delivery
I review placements, audience response and creative performance, then move budget towards useful results.
04
Report and improve
I report what converted, what it cost and what I would change next. Tracking is checked throughout.
What clients say about the social side
He has helped us improve our social media advertising and we really appreciate his insights and commitment to helping us grow our business.
Ally Drost
Your Web Solution
Agency
He supported us to understand how a social ads campaign could assist with sign-ups for our accreditation pathways. We achieved fantastic results.
Nicole Allen
EMCC Asia Pacific
Not-for-profit
He’s managed our Social and Search advertising and we’ve seen great growth from his work, he’s even helped us in expanding to new markets successfully.
Jeremy McGrath
Your Functional Therapy
Health
Joe has been great to deal with, always collaborating with us on ideas, and the new look Ads have been very successful. We are in the superannuation sector which is very competitive and requires fresh thinking and approaches. We would definitely recommend working with Joe and look forward to seeing more positive results.
Kim Gabites
Anglican Financial Care
Finance
Management from$1,280a month
Set by account size, never a percentage of spend. Social alongside Search is quoted per account.
Asked about social ads
- Do you run Facebook and Instagram ads?
- Yes. Meta is the core of the social side: Facebook and Instagram, lead, sales and remarketing campaigns, run month to month.
- Can I hire you for Meta without Google Ads?
- Yes. I offer Meta management independently. If you also run Google Ads, I can coordinate both channels, but it is not a requirement.
- Which platforms do you run?
- Meta, LinkedIn and TikTok, and Pinterest or Snapchat where they fit the brand.
- How is performance tracked?
- I verify conversion tracking and report on leads or sales. If we run more than one channel, I compare the results and attribution rather than adding platform totals together.
- What does social ads management cost?
- Management from $1,280 a month, set by account size rather than a share of your spend. Social alongside Search is quoted per account.
Send me your account, or tell me where you're starting from. I'll tell you what's working, what isn't, or how to get going.
- where your spend is going to waste (if you're already running ads)
- whether your tracking is telling the truth
- the three fixes that matter most, or the right way to start if you're not running ads yet
He put together a really detailed audit and plan to optimise the account, and we saw profit improvements pretty much straight away after he took over.
Jason · Oz Loading RampsAlready running ads? I'll audit the account. Just getting started? I'll tell you what to set up first. Either way, it's free.