Guides, not a blog
A few permanent resources, kept current, rather than a publishing schedule.
Each guide answers one question completely, names its sources and carries the date it was last checked. When the facts move, the guide moves.
Updated 15 October 2026
Advertising on ChatGPT: the Australian advertiser's guide
Platform availability, campaign basics and measurement for Australian advertisers, checked against official OpenAI documentation.
Read the guide
Send me your account, or tell me where you're starting from. I'll tell you what's working, what isn't, or how to get going.
- where your spend is going to waste (if you're already running ads)
- whether your tracking is telling the truth
- the three fixes that matter most, or the right way to start if you're not running ads yet
He put together a really detailed audit and plan to optimise the account, and we saw profit improvements pretty much straight away after he took over.
Jason · Oz Loading RampsAlready running ads? I'll audit the account. Just getting started? I'll tell you what to set up first. Either way, it's free.